Skip to main content

Throwing money at it...

I heard this yesterday regarding competition between two organisations. These organisations compete for the same funding source and one already has more funding and is yet very aggressive in their approach to get even more funding still.

This is a very hot climate, a lot of competition and a very small market. The more affluent competitor has a strong brand and people know exactly what they do from their name. Both organisations are somewhat of a money pit, more money goes in than is realised in returns, so to keep their heads above water they need to convince the same market to fund them first.

Setting aside the fact that two very similar organisations in one small market would do best to amalgamate, and just going with the status quo, there is no benefit in complaining.

If you have two stallholders in one market place, each selling blue glass but one stall being able to spend more money on their stall looking fab and glossy and professional, it would be easy for the less spectacular stallholders to pout and throw their hands up and bemoan the fact that only a very small number of people collect blue glass items and they mostly go to the glossy stall first...

Should the stall which can afford a great banner, and helium balloons, and fancy stands for their displays of blue glass just tone it down a bit to give the other stall a chance?

Well, that would not be smart business, the business wouldn't be able to grow as well, the stall holders wouldn't be able to expand their business to offer their customers even better glass or a greater variety of objects. The customers would miss out both ways. While the second stall would grow a little bit, and the customers would be more evenly split between the two stalls, this might mean it would be the same old, same old glass. More stallholders would come along and the customers would be split again.

Whining doesn't get anyone anywhere, it is terrible business. Joining the stalls into one big stall would be ideal. In lieu of that, the smaller stallholder needs to think smarter.

So, if they can't afford a big ol' blingy stall, what can they work on? Maybe offering a more personalised product? Building reputation and creating repeat customers. Working just that little bit harder to spread the word about their products and creating more interest to grow the market stall and create loyalty with the new interested shoppers. There are many ways to think smarter.

Business is business and the bigger stall can't be expected to hold back because it 'isn't fair'. They want to be able to offer their customers the best products, for the benefit of the customers, and growing their business ensures that. It isn't about who has the most money to throw around. It's about who can offer more and better to their customer base and by better I don't mean bigger, I mean better in meeting the needs of the customer.


Popular posts from this blog

The symbolism of elephants...

Just recently I've been seeing and noticing elephants everywhere!

A few weeks ago I saw the Samsung Elephant Ad, and watching that led me to watching a video with an elephant painting (seriously, you have to watch it to believe it!).

Then last night the boys told me they were having a free dress day at school to raise money for 'Mali the Elephant' - who turned out to be a paper maché statue which the children will paint and then show around the council before it comes back to the school to stand outside the performing arts room.

Then this morning I followed a link from Twitter to Toushka Lee's blog and read this post about an elephant orphanage in Sri Lanka.

This morning the Grumpy Old Man did another driving test and unfortunately didn't pass. We've booked his next test and are looking forward to that now. About ten minutes before he walked in the door I saw this poster on Facebook...

At the time, I didn't know if the Grumpy Old Man had been successful or …

Alone... And Stuff...

Do you ever just need to be alone?

As the boys are growing up, we have more times when the house is quiet. The youngest will be asleep. One will be reading, one will be playing on his computer with headphones on, one will be painting and there is stillness.

Sometimes, even that is not enough.

Sometimes I crave being alone, with no possibility of someone suddenly realising they have to tell me something important or ask me a question or even just crash about in the kitchen.

Sometimes I crave S P A C E, lots and lots of space, being able to walk from room to room without encountering another soul.

This is how I felt when I woke up this morning, so instead of getting ready for work, I decided to stay home. Get up, but not go anywhere, no hear the sound of my own voice, or anyone else's.

I think this might just be part of getting older. After a lifetime of chasing after other people and trying not to be alone, my mind and body is full of thoughts, experiences, feelings, and busy-ness …

12 Things Happy People Do Differently - a self-reflection...

A few days ago a Facebook friend posted the above poster on her wall. I believe she got these points from this blog which she enjoys reading, and the bloggers on the Marc and Angel Hack Life blog derived their discussion of these points from this book, available on Amazon - you're welcome! I have to admit, I haven't read the blog or the book I've just mentioned but wanted my readers to have access to the sources of the poster for their own reflective purposes.
The New Year will be upon us in but a few days and I thought this a great opportunity to do a little personal assessment on how I'm playing the happy game. I'm often not very happy at all - I don't need to be happy all the time, let me just say that up front - I personally believe that life is a balancing act and those who seek euphoria often will also often feel desolation because in all things there must be balance. The great riches of the few on this planet come at the personal cost of the many as is …